1 option
More: The Selling of Audio
- Format:
- Conference/Event
- Author/Creator:
- Stroud, Richard S., author.
- Conference Name:
- International Congress & Exposition (1998-02-23 : Detroit, Michigan, United States)
- Language:
- English
- Physical Description:
- 1 online resource
- Place of Publication:
- Warrendale, PA SAE International 1998
- Summary:
- Audio demonstration is frequently controlled by the seller. The selling methods used tend to bias the listener toward the seller's system and often mask long-term satisfaction estimates. The paper documents frequently-used selling techniques and offers suggestions for successful auditioning
- Notes:
- Vendor supplied data
- Publisher Number:
- 981142
- Access Restriction:
- Restricted for use by site license
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