Marketing of the Sunroof Option: From Product Inception to Final Sale

Format:

Conference/Event

Author/Creator:

Haskin, Dale D., author.

Conference Name:

1974 Automotive Engineering Congress and Exposition (1974-02-25 : Detroit, Michigan, United States)

Language:

English

Physical Description:

1 online resource

Place of Publication:

Warrendale, PA SAE International 1974

Summary:

The technical design and development of a new product is only one step in the long chain of events between the time that an unfulfilled customer need has been identified and a product to fulfill that need is finally sold and serviced. This paper attempts to provide the automotive engineer with an overview of the total procedure for marketing a new product-from product inception to final sale. Specifically, this paper analyzes the evolution of the sunroof option at Chrysler Corporation from the earliest recognition of the need for a product to replace declining convertible sales through to the selection of the advertising theme used to promote the sunroof

Notes:

Vendor supplied data

Publisher Number:

740173

Access Restriction:

Restricted for use by site license