A Long Term Marketing Strategy for the Pacific - is it Possible

Format:

Conference/Event

Author/Creator:

Loughead, T. A., author.

Conference Name:

7th International Forum for Air Cargo (1974-10-01 : San Diego, California, United States)

Language:

English

Physical Description:

1 online resource

Place of Publication:

Warrendale, PA SAE International 1974

Summary:

In devising a marketing strategy for the Pacific Basin, the air freight forwarder must take many different factors into consideration. These factors along with a brief history of the Pacific air freight market are presented in order to identify potential problems and several solutions that have come to light. It is clear that close cooperation is necessary between the forwarder and the carrier to solve many existing difficulties

Notes:

Vendor supplied data

Publisher Number:

740782

Access Restriction:

Restricted for use by site license