Air Freight Pays Off in Profits Magna Alloys and Research Pty. Limited, Australia

Format:

Conference/Event

Author/Creator:

Richardson, L. D., author.

Conference Name:

International Congress of Transportation Conferences (1972-05-31 : Washington, District of Columbia, United States)

Language:

English

Physical Description:

1 online resource

Place of Publication:

Warrendale, PA SAE International 1972

Summary:

Distance and time were the two obstacles barring the achievement of the export marketing objectives of a young Australian company, Magna Alloys and Research Pty. LimitedThe airplane and a unique use of air freight provided the solution to overcoming these obstacles. This paper shows how air freight was used as a marketing tool, the economics and operation of the company's air freight program, and the results achieved through the implementation of this program

Notes:

Vendor supplied data

Publisher Number:

720531

Access Restriction:

Restricted for use by site license