New Automobile Distribution Concepts-A New Marketing Approach

Format:

Conference/Event

Author/Creator:

Reebie, R. S., author.

Conference Name:

International Congress of Transportation Conferences (1972-05-31 : Washington, District of Columbia, United States)

Language:

English

Physical Description:

1 online resource

Place of Publication:

Warrendale, PA SAE International 1972

Summary:

The author raises important problems and considerations related to the physical distribution of finished automobiles. The two most important factors affecting distribution are customer buying preferences and manufacturer marketing viewpoints. These factors are reviewed in detail, followed by a discussion of current distribution patterns and commitments, together with new alternatives for improvement

Notes:

Vendor supplied data

Publisher Number:

720575

Access Restriction:

Restricted for use by site license