Dealer Development from a Manufacturer's Point of View

Format:

Conference/Event

Author/Creator:

Cushman, C. C., author.

Conference Name:

25th Annual Earthmoving Industry Conference (1974-04-23 : Peoria, Illinois, United States)

Language:

English

Physical Description:

1 online resource

Place of Publication:

Warrendale, PA SAE International 1974

Summary:

Dealer development is a composite of policies and procedures blended with guidance and counsel for the express purpose of developing one of the manufacturer's most important assets-his retail dealer organization. By properly utilizing the combination above, a manufacturer-supplier's objective should be to develop the dealer organization to the point where they maximize sales potential and profitability. We will consider the subject of dealer development from a manufacturer's point of view from three aspects:

Notes:

Vendor supplied data

Publisher Number:

740446

Access Restriction:

Restricted for use by site license