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The Role of the Product Planner

SAE Technical Papers (1906-current) Available online

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Format:
Conference/Event
Author/Creator:
Bouwkamp, B. H., author.
Conference Name:
1971 Automotive Engineering Congress and Exposition (1971-01-11 : Detroit, Michigan, United States)
Language:
English
Physical Description:
1 online resource
Place of Publication:
Warrendale, PA SAE International 1971
Summary:
The product planner's role is to help his company develop and sell the best possible product at the lowest possible price, while making a suitable profit. The main objective is to give the customer what he wants, deciding what this is, fmaking sure that all plizing the resources of the company, to help management to arrive at the decisions necessary to produce the desired product. The product planner's qualifications, duties, methods, and responsibilities are discussed in terms of automobile planning
Notes:
Vendor supplied data
Publisher Number:
710270
Access Restriction:
Restricted for use by site license

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