vRM (vehicle Relationship Management) ATX Technologies

Format:

Book

Conference/Event

Author/Creator:

Millstein, Steve, author.

Conference Name:

Convergence International Congress & Exposition On Transportation Electronics (2002-10-21 : Detroit, Michigan, United States)

Language:

English

Physical Description:

1 online resource cm

Place of Publication:

Troy, MI Convergence Transportation Electronics Association 2002

Summary:

Vehicle relationship management (vRM) is a means to use data generated from embedded in-vehicle telematics systems to re-define the customer relationship between a vehicle owner and the owner's carmaker and dealer. This ability to tap the vehicle for real-time data offers potential to provide both OEM and dealership with enhanced customer retention and brand loyalty, increased revenue, greater lifetime value of customers, and cost reduction. vRM also involves the return on OEM investment in telematics hardware than currently provided through telematics business models based solely on the sale of annual subscriptions for location-based services

Notes:

Vendor supplied data

Publisher Number:

2002-21-0063

Access Restriction:

Restricted for use by site license