Foresight Vehicle: Investigating the Effects of Downstream Channel Relationships on New Product Launch Outcomes Loughborough University Business School

Format:

Conference/Event

Author/Creator:

Saker, Jim, author.

Conference Name:

SAE 2002 World Congress & Exhibition (2002-03-04 : Detroit, Michigan, United States)

Language:

English

Physical Description:

1 online resource

Place of Publication:

Warrendale, PA SAE International 2002

Summary:

The research focuses on the commercialization stage of the new product process and the impact that the manufacturer-dealer relationship has on it. The dyadic study aims to identify the effects of relationship constructs such as trust, commitment, satisfaction, conflict and cooperation on the launch interface and eventually on the launch outcomes for both parties. It is expected that the project will make significant methodological and conceptual contributions to the area. This paper reports on the work carried out to date on the project

Notes:

Vendor supplied data

Publisher Number:

2002-01-0177

Access Restriction:

Restricted for use by site license