Perceived Quality Centro Stile Lancia

Format:

Book

Conference/Event

Author/Creator:

Robinson, Michael Vernon, author.

Conference Name:

Convergence 2000 International Congress on Transportation Electronics (2000-10-16 : Detroit, Michigan, United States)

Language:

English

Physical Description:

1 online resource cm

Place of Publication:

Troy, MI Convergence Transportation Electronics Association 2000

Summary:

Quality has long been one of the major competitive advantages inindustrial products such as automobiles. But build quality hasbecome mandatory across the automotive field, and manufacturers nowsearch for new competitive advantages. An underestimated advantagein the automotive world, which applies in fact to all producers ofconsumer goods and services, lies in what clients perceive asquality and not what the factory or R&D department considerslack-of-defects build quality. The very definition of qualitytherefore is evolving. The difficulty with the implementation of"Perceived Quality'' in the engineering- orientedautomobile industry is an intrinsic, cultural reluctance to acceptapparently unmeasurable, subjective evaluation methods as opposedto those widely recognized, seemingly objective methods usedtoday.This paper will compare present quality evaluation methods withthe new perceptual approach. It will also discuss some of ourin-house research, both in design and in electronics, from thedevelopment of the 1998 Lancia Dialogos Concept Car. The paper willconclude with a look at future possibilities, with a key role forelectronics, in this exciting new, human-oriented approach toautomotive development

Notes:

Vendor supplied data

Publisher Number:

2000-01-C030

Access Restriction:

Restricted for use by site license