Capturing Innovation Premium Arthur D. Little, Incorporated

Format:

Conference/Event

Author/Creator:

Boghani, Ashok B., author.

Conference Name:

International Congress & Exposition (1999-03-01 : Detroit, Michigan, United States)

Language:

English

Physical Description:

1 online resource

Place of Publication:

Warrendale, PA SAE International 1999

Summary:

Innovation is regarded as a critical business success factor, yet only a few firms are happy with their current performance in innovation. An innovative firm not only satisfies its customers, but also employees and stockholders. We have identified six important factors in capturing Innovation Premium: (1.) Clear top management support and commitment; (2.) Effectively executed role of chief technology officer (CTO); (3.) Skilled leaders and manager; (4.) Marketing and technology departments in the same location; (5.) Seamless and value-driven innovation process, and (6.) Visions and idea-generation processes. It is also important to have appropriate metrics in place to ensure that progress is being made in making the firm increasingly innovative

Notes:

Vendor supplied data

Publisher Number:

1999-01-0253

Access Restriction:

Restricted for use by site license