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Corvette-The Buyer and the Car Chevrolet Motor Div., General Motors Corporation
- Format:
- Book
- Conference/Event
- Author/Creator:
- McLellan, David R., author.
- Conference Name:
- 1977 International Automotive Engineering Congress and Exposition (1977-02-28 : Detroit, Michigan, United States)
- Language:
- English
- Physical Description:
- 1 online resource cm
- Place of Publication:
- Warrendale, PA SAE International 1977
- Summary:
- The Corvette has just finished its most successful year. This has been a continuing trend over several years uninterrupted by oil embargo or recession and limited only by the number of Corvettes that Chevrolet could build.What has made the Corvette such a phenomenal success in the marketplace? This paper gives insight into this question by exploring important factors in the car-buyer relationship. It is expected that this insight can be used as a guide to future product decision making
- Notes:
- Vendor supplied data
- Publisher Number:
- 770432
- Access Restriction:
- Restricted for use by site license
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