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Optimizing Fare Collection Systems in MRT-3: A Demographic and Preference-Based Approach to Enhancing Passenger Adoption Mapua University, School of Graduate Studies
- Format:
- Book
- Conference/Event
- Author/Creator:
- de Ocampo, Randel Boris, author.
- Conference Name:
- 2025 5th International Conference on Smart City Engineering and Public Transportation (SCEPT2025) (2025-03-28 : Beijing, China)
- Language:
- English
- Physical Description:
- 1 online resource cm
- Place of Publication:
- Warrendale, PA SAE International 2025
- Summary:
- The effectiveness of fare collection systems (FCS) plays a critical role in ensuring operational efficiency and passenger convenience in public rail transit, including Metro Rail Transit Line 3 (MRT-3). However, the current contactless smart card-based FCS faces challenges such as technical malfunctions, long queues, and limited payment options. While modernization efforts focus on automated payment solutions, passenger acceptance remains a key determinant of its successful adoption. This study examined the demographic and preference-based factors affecting FCS adoption using a two-phase approach: statistical association tests assessed demographic influences, while Partial Least Square - Structural Equation Modeling (PLS-SEM) evaluated behavioral predictors. Findings revealed that income level and frequency of use are the strongest predictors of FCS preference, highlighting economic constraints and travel habits as key factors in its adoption. The PLS-SEM results revealed that performance expectancy is the strongest predictor of behavioral intention to adopt an improved FCS, followed by effort expectancy and facilitating conditions, emphasizing the need for efficiency, ease of use, government support and fare incentives. Social influence, however, shows an insignificant effect. Based on these insights, the study proposed strategies to enhance FCS adoption, including diversified payment options, improved accessibility, and targeted awareness campaigns
- Notes:
- Vendor supplied data
- Publisher Number:
- 2025-99-0030
- Access Restriction:
- Restricted for use by site license
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