Market Research on Actual User Experience and Efficacy of ADAS Features in Indian Driving Conditions Maruti Suzuki India, Limited

Format:

Book

Conference/Event

Author/Creator:

Kumbhar, Prasad Uttam, author.

Contributor:

Pyasi, Praveen

Conference Name:

Symposium on International Automotive Technology (2026) (2026-01-28 : Pune, India)

Language:

English

Physical Description:

1 online resource cm

Place of Publication:

Warrendale, PA SAE International 2026

Summary:

Advanced Driver Assistance Systems (ADAS) have become increasingly prevalent in modern vehicles, promising improved safety and reducing accidents. However, their implementation comes with several challenges and limitations. The efficacy of these systems in diverse and challenging road conditions of India, remains as a concern. For deeper understanding of the ADAS feature related concerns in Indian market due to the factors such as unique road conditions, traffic situations, driving patterns, an extensive study was done throughout Indian terrain. The functionality and performance of different ADAS features were evaluated in the real-world scenarios. The objective data of the observations and occurrence conditions were captured with help of data loggers and camera setups inside the vehicle. This research paper represents a comprehensive study on the challenges faced by user while using ADAS enabled cars in Indian road conditions. We captured the performance data of various ADAS features, including lane departure warning (LDW), lane keep assist (LKA), adaptive cruise control (ACC), automatic emergency braking (AEB), Forward Collision Warning (FCW) and blind spot monitoring (BSM) in real-world driving scenarios and assessed the functionality and limitations of various ADAS features. Study shows that ADAS can significantly enhance road safety, however in certain cases effectiveness is compromised by factors such as poor road infrastructure, inadequate lane markings, unpredictable driver behavior et cetera The result of the study highlights the challenges and give insights to develop the ADAS for Indian market scenarios and gives opportunity to auto OEMs for making test cases as per Indian road and driving conditions

Notes:

Vendor supplied data

Publisher Number:

2026-26-0035

Access Restriction:

Restricted for use by site license