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A Methodology for Developing Quantitative Satisfaction Curves in Vehicle Design: Bridging Engineering Metrics and Occupant Perception General Motors Do Brasil
- Format:
- Book
- Conference/Event
- Author/Creator:
- Santos, Alex Cardoso, author.
- Conference Name:
- SAE Brasil 2025 Congress (2025-10-07 : Sao Paolo, Brazil)
- Language:
- English
- Physical Description:
- 1 online resource cm
- Place of Publication:
- Warrendale, PA SAE International 2025
- Summary:
- In vehicle development, occupant-centered design is crucial to ensuring customer satisfaction. Key factors such as visibility, access, interior roominess, driver ergonomics, interior storage and trunk space directly impact the daily experience of vehicle occupants. While automakers rely on engineering metrics to guide architectural decisions, however in some cases doesn't exist a clear correlation between these quantitative parameters and the subjective satisfaction of end users. This study develops a methodology which addresses that gap by proposing the creation of quantitative satisfaction curves for critical engineering metrics, providing a robust tool to support decision-making during the early stages of vehicle design. Through a combination of clinics, research, and statistical analysis, this project outlines a step-by-step process for developing (dis)satisfaction curves, offering a clearer understanding of how dimensions like headroom, glove box volume, and A-pillar obscuration influence occupant perception. This project highlights the importance of aligning engineering targets with human-centered insights, enabling the delivery of more comfortable, user-focused vehicles. Ultimately, this research contributes to the development of a systematic approach for integrating subjective feedback into objective design criteria, enhancing overall product quality and customer satisfaction
- Notes:
- Vendor supplied data
- Publisher Number:
- 2025-36-0205
- Access Restriction:
- Restricted for use by site license
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