Prioritization of projects in an automobile industry DaimlerChrysler do Brasil

Format:

Conference/Event

Author/Creator:

Coitinho, Marcos, author.

Conference Name:

2006 SAE Brasil Congress and Exhibit (2006-11-21 : Sao Paulo, Brazil)

Language:

English

Physical Description:

1 online resource

Place of Publication:

Warrendale, PA SAE International 2006

Summary:

This paper describes a case study about the definition of portfolio of improvement projects in an automobile industry, which had until recently been prioritized based on technical complexity and legislation criteria. Explicit alternative criteria, such as market share, new product launch time, gross margin, strategic impact, brand image, have been introduced by two means, namely, the use of an analytical hierarchic process (AHP) and of a Dempster-Shafer AHP process (DS-AHP). The first enabled the structured consideration of the fore mentioned criteria and the second allowed the introduction of subjective probabilities. Results from direct application of the methods in this specific industry are commented

Notes:

Vendor supplied data

Publisher Number:

2006-01-2569

Access Restriction:

Restricted for use by site license