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How to Turn Ideas into Products Changing Business Models in the Automotive Industry Roland Berger Strategy Consultants
- Format:
- Book
- Conference/Event
- Author/Creator:
- van Acker, Wim, author.
- Conference Name:
- Convergence International Congress & Exposition On Transportation Electronics (2004-10-18 : Detroit, Michigan, United States)
- Language:
- English
- Physical Description:
- 1 online resource cm
- Place of Publication:
- Troy, MI Convergence Transportation Electronics Association 2004
- Summary:
- Even successful automakers increasingly face problems in managing products that incorporate technologies from different industries such as consumer electronics or telematics. This paper will discuss the major factors that cause this situation.Finally the paper will suggest some concrete steps that can be taken by OEMs and suppliers to ensure that good ideas are successfully transformed into great products.Some key highlights are:
- Notes:
- Vendor supplied data
- Publisher Number:
- 2004-21-0053
- Access Restriction:
- Restricted for use by site license
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