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The role of sensory analysis in quality control / Sola Ojeh, editor.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Engineering inspection.
- Quality control.
- Sensory evaluation.
- Other Title:
- Role of Sensory Analysis in Quality Control
- Place of Publication:
- ASTM International
- Summary:
- "The market success of consumer products depends on customer satisfaction. The importance of sensory properties to achieving that satisfaction needs very little justification. Consumers expect that their product experience will be both authentic and reliable. An observation of consumer complaint shows that for every consumer who reports a problem, there are ten others that simply stop purchasing the product. Quality failure has a direct impact on the bottom line of any business"-- Provided by publisher.
- Notes:
- Description based on print version record and CIP data provided by publisher; resource not viewed.
- ISBN:
- 0-8031-7149-8
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