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Efficacy of Social Media Platforms for Influencer Endorsements / Jin-A Choi.
- Format:
- Video
- Author/Creator:
- Choi, Jin-A, author.
- Language:
- English
- Subjects (All):
- Internet personalities.
- Advertising.
- Physical Description:
- 1 videorecording (11 min., 24 sec.) : sound, color
- Place of Publication:
- London : SAGE Publications, Ltd., 2025.
- Language Note:
- Closed-captioned in English.
- System Details:
- video file
- Summary:
- Jin-A Choi, PhD, assistant professor at Montclair State University, discusses efficacy of social media platforms for influencer endorsements, including research methods used, challenges faced, and key takeaways.
- Contents:
- Chapter 1: Jin-A Choi Shares Interests in Researching Social Media Influencers
- Chapter 2: Jin-A Choi Discusses Defining and Measuring Efficiacy of and Methods Used to Research Social Media Influencers
- Chapter 3: Jin-A Choi Discusses Analysis of User Responses to Social Media Influencers Across Multiple Platforms
- Chapter 4: Jin-A Choi Discusses Challenges and Key Takeaways for Researching Efficacy of Social Media Influencers.
- Participant:
- Academic, Jin-A Choi PhD.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-03-620058-2
- 9781036200589
- OCLC:
- 1484013116
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