Optimizing digital solutions for hyper-personalization in tourism and hospitality / Nuno Gustavo, Joao Miguel Pronto, Luisa Carvalho, and Miguel Belo, Editor.

Format:

Book

Author/Creator:

Gustavo, Nuno, 1978- author.

Contributor:

Belo, Miguel, editor.

Carvalho, Luísa Cagica, editor.

Pronto, Joao Miguel, editor.

Gustavo, Nuno, editor.

Series:

Advances in hospitality, tourism, and the services industry (AHTSI) book series.

Advances in Hospitality, Tourism, and the Services Industry (AHTSI) Book Series

Language:

English

Subjects (All):

Tourism--Technological innovations.

Tourism.

Hospitality industry--Technological innovations.

Hospitality industry.

Tourism--Marketing.

Physical Description:

25 PDFs (379 pages)

Place of Publication:

Hershey, PA : IGI Global, [2022]

System Details:

Mode of access: World Wide Web.

Summary:

"This book contributes in an objective way for leveraging digital solutions to optimize the concept of hyper personalization in the tourist experience, emphasizing the importance of hyperpersonalization models, processes, strategies and issues within tourism and hospitality fields with a particular focus on digital IT solutions"

Contents:

Section 1. Digitalisation in tourism and hospitality: new trends. Chapter 1. Emphasizing the digital shift of hospitality towards hyper-personalization: application of machine learning clustering algorithms to analyze travelers ; Chapter 2. Deep learning and machine learning techniques for analyzing travelers' online reviews: a review ; Chapter 3. Digitalisation in the tourism and hospitality industry: perspectives of the supply and demand sides ; Chapter 4. Intelligent technology and automation in hospitality: the case of four- and five-star units operating in Portugal ; Chapter 5. Opportunities and challenges of ICT-based marketing in the accomodation sector: a study of Gurugram (Haryana), India

Section 2. Smart tourism and co-creation. Chapter 6. Smart and sustainable tourism destinations: a bibliometric analysis ; Chapter 7. Smart tourism destinations: a literature review on applications in Turkey's touristic destinations ; Chapter 8. The phenomenon of value co-creation and its place in air transport

Section 3. Consumer behaviour, brand, and digital marketing. Chapter 9. Customer brand identification and its influence on customer loyalty in the hotel industry ; Chapter 10. Customer relationship management in tourism in the digitalization process: the case of Turkey ; Chapter 11. Digital marketing as a driver of tourism: case study in Paraty, Rio de janeiro, Brazil ; Chapter 12. Importance-performance analysis of tourism destination attractiveness: technology and other influencing factors ; Chapter 13. Living room instead of hotel room: the underlying motivation of peer-to-peer booking in airbnb and hotels ; Chapter 14. The hierarchization of product attributes: hotel managers in the decision and purchasing processes of consumers the case of outbound markets of Porto ; Chapter 15. The importance of online reputation management in four- and five-star hotes: case of Lisbon.

Notes:

Description based on print version record.

Includes bibliographical references and index.

ISBN:

1-7998-8309-4

1-7998-8308-6

OCLC:

1291724634