Marketing Your Invention, Product, or Journey, Fourth Edition.

Format:

Book

Author/Creator:

Postolski, David.

Language:

English

Subjects (All):

Marketing.

Intellectual property.

Physical Description:

1 online resource (104 pages)

Edition:

1st ed.

Place of Publication:

La Vergne : American Bar Association, 2025.

Summary:

This book provides an in-depth exploration of modern marketing strategies for inventors, entrepreneurs, and startups. It highlights how traditional methods like radio and television advertisements have evolved with the advent of digital tools such as social media, podcasts, and online platforms. The book emphasizes the importance of aligning marketing strategies with intellectual property protection and offers practical advice on leveraging various channels to promote inventions, products, and companies. Written by experienced professionals in intellectual property law and marketing, it aims to educate readers on creating effective marketing campaigns while navigating legal and ethical challenges. The intended audience includes inventors, creators, business owners, and marketing professionals seeking to enhance brand visibility and customer engagement using innovative and cost-effective approaches. Generated by AI.

Contents:

Cover

Title Page

Copyright Page

Contents

Preface

About the Editor

About the Authors

Chapter 1 Marketing Your Invention

Chapter 2 Marketing your Invention-Marketing Best Practices!

Chapter 3 Harnessing the Power of the Crowd!

Chapter 4 How to Market Your Invention or Company to Investors and Accelerators

Chapter 5 Leveraging Real-World Successes

Chapter 6 The Power of Radio in Storytelling

Chapter 7 How to Use Podcasts to Sell Your Product!

Chapter 8 Shark Tank Waters Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

9781639055951

1639055959

OCLC:

1511102750