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Innovations in the designing and marketing of information services / John Jeyasekar Jesubright and P Saravanan, editors.

EBSCOhost Ebook Business Collection Available online

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Format:
Book
Author/Creator:
Jeyasekar, J. John, 1965- author.
Contributor:
Jeyasekar, J. John, 1965- editor.
Saravanan, P., 1971- editor.
Language:
English
Subjects (All):
Academic libraries.
Academic libraries--Marketing.
Information behavior.
Academic libraries--India--Case studies.
Physical Description:
26 PDFs (293 pages)
Place of Publication:
Hershey, Pennsylvania : IGI Global, [2020]
System Details:
Mode of access: World Wide Web.
Summary:
"This book examines the theoretical and practical aspects of improving and expanding information resources and services in a cost-effective way and enables librarians to plan and present information services for the betterment of civil society"-- Provided by publisher.
Contents:
Chapter 1. Innovative marketing strategies in academic libraries: an overview
Chapter 2. Cutting edge: technology's impact on library services
Chapter 3. Functional model to online information seeking: a proposal
Chapter 4. Library anxiety: a barrier to effective use of information resources
Chapter 5. Promoting information services among the non-users of academic libraries
Chapter 6. Attitude of library and information science professionals towards resource sharing and networking of academic libraries
Chapter 7. User-friendly information accessibility and deschooling among teenagers
Chapter 8. Extent of information literacy in the higher education scenario: a comparative study
Chapter 9. User perception towards ICT services and facilities in Maulana Azad Library, Aligarh Muslim University
Chapter 10. Perception of prospective teachers on academic integrity
Chapter 11. Plagiarism: the role of librarian and teachers in combating it
Chapter 12. Ethics for knowledge resource centers in the era of information overload
Chapter 13. Innovative use of open educational resources in the higher education libraries: cost-benefit analysis
Chapter 14. Marketing of library management software products
Chapter 15. Designing library atmospherics for information delivery: problems and solutions
Chapter 16. Safety and security of libraries: challenges and opportunities
Chapter 17. Information security: a scientometric study.
Notes:
Description based on print version record.
Includes bibliographical references and index.
ISBN:
9781799814849
OCLC:
1120757557

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