Handbook of research on contemporary storytelling methods across new media and disciplines / Lorena Clara Mihaes, Raluca Andreescu, Anda Dimitriu (editors).

Format:

Book

Contributor:

Mihaes, Lorena Clara, 1975- editor.

Andreescu, Raluca, editor.

Dimitriu, Anda, 1986- editor.

Series:

Advances in linguistics and communication studies (ALCS) book series.

Advances in linguistics and communication studies (ALCS) book series

Language:

English

Subjects (All):

Storytelling in mass media.

Physical Description:

34 PDFs (467 pages)

Place of Publication:

Hershey, Pennsylvania : IGI Global, [2021]

System Details:

Mode of access: World Wide Web.

Summary:

"This book provides the relevant theoretical framework which concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field, offering radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, which are seldom the object of academic inquiry"-- Provided by publisher.

Contents:

Section 1. Storytelling and the social sciences: new practices. Chapter 1. "All the world's a stage" and sociologists its storytellers: contemporary sociology and the art of telling a good story ; Chapter 2. Online personal narratives: comments sections as support groups in knowledge-sharing platforms ; Chapter 3. Storytelling and the rhetoric of rumor in social media ; Chapter 4. Linguistic elements as tools for the analysis of media narratives

Section 2. Storytelling and marketing: the art of becoming unforgettable. Chapter 5. People make places, what do stories do?: applying digital storytelling strategies to communicate the identity of cities and regions ; Chapter 6. Pitch this: storytelling as a means to enhance your personal brand ; Chapter 7. Brands and stories in ads: the relationship between storytelling and brand distinctiveness ; Chapter 8. Gender and patriarchy in Turkish advertising: a semiotic analysis ; Chapter 9. Exploring the effectiveness of storytelling in advertising through eye-tracking

Section 3. Visual narratives: showing as telling. Chapter 10. Food and mediations: tales of culinary cultures and punjabi media representation ; Chapter 11. From overlay to interplay: subverting the message and creating the surreal with augmented reality ; Chapter 12. Gif as a narrative tool

Section 4. Storytelling in film and literature: old and new narratives. Chapter 13. The viewer-participant performing morality in interactive storytelling in Bandersnatch ; Chapter 14. "Nothing spreads like fear": narrative immersion in Soderbergh's contagion ; Chapter 15. No more drama: genres and subgenres of TV series ; Chapter 16. New perspectives on the annals of R.K. Narayan: reflections and ruminations ; Chapter 17. The story of the unborn: fetal narrators in Pascal Bruckner, Chinghiz Aitmatov, and Ian McEwan's novels

Section 5. Education: storytelling-based applications. Chapter 18. Medical sociology and storytelling in a decolonial context: exploring photovoice as a critical pedagogical tool ; Chapter 19. Chemistry edutainment: a storytelling activity for middle-school children ; Chapter 20. Transmedia storytelling edutainment and the new testament lesson.

Notes:

Description based on print version record.

Includes bibliographical references and index.

ISBN:

9781799866077

OCLC:

1224335955