Big data analytics for entrepreneurial success / by Soraya Sedkaoui.

Format:

Book

Author/Creator:

Sedkaoui, Soraya, author.

Language:

English

Subjects (All):

Management--Statistical methods.

Management.

Business planning--Statistical methods.

Business planning.

Big data.

Entrepreneurship.

Physical Description:

22 PDFs (xx, 300 pages)

Place of Publication:

Hershey, Pennsylvania : IGI Global, 2019.

System Details:

Mode of access: World Wide Web.

Summary:

"This book addresses the issue of big data analytics from a practical angle for entrepreneurs with a pedagogical explanation of the operation of its main methods and concrete demonstrations of their use. It also builds a common set of concepts, terms, references, methods, applications and approaches in this area"-- Provided by publisher.

Contents:

Section 1. Big data and the business context: mania vs. phobia. Chapter 1. Big data, who are you? ; Chapter 2. What the 3VS acronym didn't put into perspective? ; Chapter 3. Big data applications in business

Section 2. The hello world of big data analytics. Chapter 4. First of all, understand data analytics context and changes ; Chapter 5. Understanding data analytics is good but knowing how to use it is better! ; Chapter 6. Techniques and methods that help to make big data the simplest recipe for success

Section 3. Entrepreneur! welcome to your data-driven universe. Chapter 7. Entrepreneurship and big data ; Chapter 8. Plan and rules for data analysis success: a roadmap ; Chapter 9. Big data analytics in action: examples.

Notes:

Description based on print version record.

Includes bibliographical references and index.

ISBN:

9781522576105

OCLC:

1057687151