Multidisciplinary perspectives on media fandom / Robert Andrew Dunn, editor.

Format:

Book

Author/Creator:

Dunn, Robert Andrew, 1976- author.

Contributor:

Dunn, Robert Andrew, 1976- editor.

Series:

Advances in religious and cultural studies (ARCS) book series.

Advances in religious and cultural studies (ARCS) book series

Language:

English

Subjects (All):

Mass media--Social aspects.

Mass media.

Fans (Persons).

Physical Description:

28 PDFs (433 pages)

Place of Publication:

Hershey, Pennsylvania : IGI Global, [2020]

System Details:

Mode of access: World Wide Web.

Summary:

""This book explores under-studied cultures of fandom as well as emerging intricacies of established fandoms"--Provided by publisher"-- Provided by publisher.

Contents:

Chapter 1. Living myths in a living world: mythological studies and green studies implications of fandom

Chapter 2. Personality traits and fans' motives for attention to fictional narratives

Chapter 3. Comic con communion: gender, cosplay, and media fandom

Chapter 4. Music behind the masks: fans' reaction to the sounds of batman villains

Chapter 5. The new hip-hop generation of China

Chapter 6. Foreign but familiar: genre and the global Korean drama fandom

Chapter 7. Digital fandom overseas: how do Turkish television fans in latin America do it all?

Chapter 8. The people's audience: the relationship between TV presenter Silvio Santos and his TV studio audience

Chapter 9. Growth in sport media and the rise of new sport fandom

Chapter 10. Social identity theory in sports fandom research

Chapter 11. National Team fans: is passion enough to leverage sponsor brands?

Chapter 12. The role of art in persuasiveness of sport sponsorship: an aesthetic perspective of fandom in today's media world

Chapter 13. Esports fandom and the collegiate student-athlete experience: active audiences and spectatorship

Chapter 14. Mobile gaming strategic communication and fear of missing out (FoMO) in fan culture: a case study of final fantasy brave exvius

Chapter 15. Is the news cycle "real"?: a case study of media "phandom" and agenda setting in Persona 5

Chapter 16. The futurians, gamergate, and fandom: the construction of social identities through competition and technology

Chapter 17. Online community bonds as a method of mitigating toxicity in an interactive livestream

Chapter 18. Celebrity and influencer in a fan economy: unfolding the fans' roles in enhancing endorsement effects

Chapter 19. Brand fandom insights: marketing themes and trends from practitioners.

Notes:

Description based on print version record.

Includes bibliographical references and index.

ISBN:

9781799833253

OCLC:

1154367945