Break the wall : why and how to democratize digital in your business / Zeynep Aksehirli [and three others].

Format:

Book

Author/Creator:

Aksehirli, Zeynep, author.

Series:

American Marketing Association leadership series

Language:

English

Subjects (All):

Organizational change.

Physical Description:

1 online resource (165 pages)

Place of Publication:

London, England : Emerald Publishing Limited, [2022]

Summary:

Break the Wall: Why and How to Democratize Digital in your Business examines problems facing business units and top management adapting to digital transformation and offers solutions. Each department within a business has important, but distinct responsibilities, and very different speeds of digital transformation. Parts of an organisation that touch the outside world will often be first to sense a need. Their adaptive changes can then cascade up, and as this is implemented more widely the organization builds value and resilience. The structure of this book is built upon real-world issues the authors encountered in their research and consultancy, with each chapter offering a specific solution. The new framework presented here was inspired by dozens of interviews with digital transformation experts and by an ecological model that aims to understand resilience in the biological world by looking at continuous and nesting adaptation cycles of ecosystems. This book forms part of the American Marketing Association (AMA) series.

Contents:

Chapter 1. Introduction to seven big insights

Chapter 2. Frame digital transformation

Chapter 3. Set your goals

Chapter 4. Analyze the gaps

Chapter 5. Wield the sledgehammer

Chapter 6. Design the open-floor plan

Chapter 7. Implement to avoid pitfalls

Chapter 8. Learn from the experiences of others.

Notes:

Description based on print version record.

Includes index.

Other Format:

Print version: Aksehirli, Zeynep Break the Wall

ISBN:

1-80382-185-X