The Basics of Growing a Child-Care Business.

Format:

Book

Author/Creator:

Forestieri, Marnie.

Series:

The Business of Child Care Series

Language:

English

Subjects (All):

Child care.

Genre:

Handbooks and manuals.

Physical Description:

1 online resource (106 pages)

Edition:

1st ed.

Place of Publication:

Newburyport : Gryphon House, Incorporated, 2024.

Summary:

The Basics of Growing a Child-Care Business shows you how to stand out from the competition. The book offers clear strategies for growth: Charm: Grab the customer's attention. Create a solid foundation for your marketing strategy. Advise: Establish yourself as an expert and set your sales goals. Delight: Design your customer experience, and create an ongoing sales pipeline. Track: Gather data, measure your results, and adjust your approach. The third in the Basics of Child Care series, The Basics of Growing a Child-Care Business includes information on understanding your ideal customer, writing a marketing plan, creating a responsive service system, and tracking your performance. With key terms, case studies, key questions, and exercises to help you apply the concepts, this book will set you on your way to growing and strengthening your child-care business.

Contents:

COVER

TITLE PAGE

COPYRIGHT ©

CONTENTS

INTRODUCTION

1. UNDERSTAND THE ADVANTAGES OF DIGITAL MARKETING

2. CHARM: BUILD YOUR MARKETING PLAN

3. DEVELOP YOUR MARKETING INFRASTRUCTURE

4. ADVISE: BECOME AN EXPERT IN YOUR COMMUNITY

5. DELIGHT: CREATE A SERVICE SYSTEM

6. DEVELOP A STRONG SERVICE SYSTEM

7. TARCK: GATHER DATA AND ASSESS YOUR PERFORMANCE

8. PUT IT ALL TOGETHER

REFERENCES AND RECOMMENDED READING

INDEX.

Notes:

Description based on publisher supplied metadata and other sources.

Other Format:

Print version: Forestieri, Marnie The Basics of Growing a Child-Care Business

ISBN:

9780876599433

OCLC:

1424744854