HBR's 10 must reads on marketing

Format:

Book

Author/Creator:

Levitt, Theodore, 1925-2006, author.

Reichheld, Fred, author.

Martin, Roger L., author.

Matz, Sandra C., author.

Series:

HBR's 10 Must Reads Series

Language:

English

Subjects (All):

Marketing.

Strategic planning.

Physical Description:

1 online resource (155 pages)

Edition:

Updated & expanded edition / Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz.

Other Title:

HBR's 10 must reads. ǂp Marketing.

Harvard Business Review's ten must reads. Marketing.

Ten must reads on marketing

Marketing

10 must reads on marketing

Place of Publication:

Boston : Harvard Business Review Press, 2026.

Summary:

Put customers at the core of your business. If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to: Align your sales and marketing teams for maximum impact; measure the real-world value of customer loyalty; blend human and machine intelligence to manage your brand; reap the benefits of psychological targeting ethically; develop influencer campaigns that generate real returns; and build a customer strategy around personalization. -- Publisher.

Contents:

Marketing myopia: what business are you really in? / Theordore Levitt

Net promoter 3.0: measure the real-world value of customer loyalty / Fred Reichheld, Darci Darnell, and Maureen Burns

Analytics for marketers: When to rely on algorithms and when to trust your gut / Fabrizio Fantini and Das Narayandas

Personalization done right: customers increasingly expect it. Here's how to deliver / Mark Abraham and David C. Edelman

What psychological targeting can do: create value for you and your customers - ethically / Sandra Matz

Why CMOs never last: and what leaders can do to stop the churn / Kimberly A. Whitier and Neil A. Morgan

Are your marketing and sales teams on the same page? Misalignment is more common - and costly - than you think / Kelsey Raymond

How can AI power brand management: blend the best of human and machine intelligence / Julien De Freitas and Elie Ofek

Attract new customers without alienating your old ones: a framework to mitigate the risks / Ryan Hamilton and Annie Wilson

Does influencer marketing really pay off? Seven variables that impact a campaign's effectiveness / by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, Robert W. Palmatier

The right way to build your brand: make a memorable, valuable, and deliverable promise to your customers / Roger L. Martin, Jann Schwarz, and Mimi Turner

Is your marketing organization ready for what's next? Define your value proposition and the capabilities needed to fulfill it / Omar Rodirguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, Shubu Mitra.

Notes:

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

ISBN:

979-88-927-9305-6

OCLC:

1568046539