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The transformation economy : guiding customers to achieve their aspirations / B. Joseph Pine II.
- Format:
- Book
- Author/Creator:
- Pine, B. Joseph.
- Language:
- English
- Subjects (All):
- Organizational change.
- Customer relations.
- Customer services.
- Physical Description:
- 1 online resource (xviii, 247 pages) : illustrations
- Edition:
- 1st ed.
- Place of Publication:
- Boston : Harvard Business Review Press, 2026.
- Summary:
- Take your customers on a journey of self-improvement, meaning, and change. A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy.
- Contents:
- Getting into the Transformation Business
- Fostering Human Flourishing
- Understanding Aspirants and Aspirations
- Shifting from Experiences to Transformations
- Staging Transformative Experiences
- Creating Transformation Offerings
- Guiding Transformations.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9798892791380 (e-book)
- 9798892791373 (hbk.)
- 979-88-927-9138-0
- OCLC:
- 1564374480
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