Too busy to shop : marketing to "multi-minding" women / Kelley Murray Skoloda ; foreword by Geraldine Laybourne.

Format:

Book

Author/Creator:

Skoloda, Kelley Murray, 1964-

Language:

English

Subjects (All):

Marketing.

Women consumers.

Physical Description:

1 online resource (190 p.)

Distribution:

London : Bloomsbury Publishing (UK), 2024

Place of Publication:

Westport, Conn. : Praeger Publishers, 2009.

Language Note:

English

Summary:

Research indicates that most women do it at least ten times every five minutes. What is it? Multi-mindingÑmentally juggling a complex mix of family, career, and self-care decisions at any given moment, with little time for commercial messages to seep into the mix. How do marketers reach women, who still make 85% of all consumer purchasing decisions? This book, based on research, interviews, and Kelley Skoloda's twenty years of leading-edge work in brand marketing with major clients, explains how to connect with multi-minding women, gain their trust, and tap into their purchasing power.||Multi-

Contents:

Staggering stats : buying power of the female consumer

She's the apple of many eyes : women buyers getting more attention from marketers

What's wrong? why current marketing efforts are not working

Why are we so hard to reach? the challenge of marketing to women 25 to 54

Remaking the clock : women and the 38-hour day

Yes, I multi-mind : new ways to understand and reach "multi-minding" audiences

Before women go shopping, they CROP: the CRedible Opinions Shortcut

The keys to connecting with "multi-minding" women

The better way : a new approach to reach female consumers

What really matters? credibility

Time is of the essence : "quick-connect" messages

The 360-degree "E-surround" method to reach women

She's looking for a commitment : consistent confirmation

What does the future hold? multi-minders becoming co-brand managers.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9798216026433

9786612341304

9781282341302

1282341308

9780313354885

031335488X

OCLC:

562322343

Publisher Number:

10.5040/9798216026433