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Les stratégies commerciales de Hennessy de la fin du XVIIIe siècle au début du XXe siècle : la construction de la réputation, de la qualité et de la marque du cognac / Thomas Mollanger.
Lippincott Library HD9393.F82 M63 2026
By Request
- Format:
- Book
- Author/Creator:
- Mollanger, Thomas, author.
- Series:
- Publications du Centre d'histoire économique internationale de l'Université de Genève ; no 53.
- Publications d'histoire économique et sociale internationale, 1422-7630 ; no 53
- Language:
- French
- Subjects (All):
- Moët-Hennessy--History.
- Moët-Hennessy.
- Brandy industry--France--History.
- Brandy industry.
- Brandy--France--History.
- Brandy.
- Brandy--Economic aspects--France.
- Physical Description:
- 543 pages : illustrations, charts, facsimiles ; 24 cm.
- Place of Publication:
- Carouge, Genève : Droz, [2026]
- Notes:
- Originally presented as the author's thesis (doctoral)--Université de Bordeaux, 2018.
- Includes bibliographical references.
- ISBN:
- 9782600066594
- OCLC:
- 1573774867
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