100 Things Every Designer Needs to Know About People, 2nd Edition / Weinschenk, Susan.

Format:

Book

Author/Creator:

Weinschenk, Susan, author.

Language:

English

Subjects (All):

Design--Psychological aspects.

Design.

Physical Description:

1 online resource (256 pages)

Edition:

2nd edition

Other Title:

One hundred things every designer needs to know about people

Place of Publication:

New Riders, 2020.

System Details:

text file

Summary:

WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. INCREASE THE EFFECTIVENESS OF YOUR PRODUCTS. Apply psychology and behavioral science to your designs. Here are some of the questions this book will answer: • What grabs and holds attention. • What makes memories stick? • What is more important, peripheral or central vision? • Can you predict the types of errors people will make? • What is the limit to someone's social circle? • What line length for text is best? • Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Contents:

How people see

How people read

How people remember

How people think

How people focus their attention

What motivates people

People are social animals

How people feel

People make mistakes

How people decide.

Notes:

Place of publication from publisher's website.

Previous edition published: 2011.

Includes bibliographical references and index.

Online resource; Title from title page (viewed June 30, 2020)

OCLC:

1197973960