Competing with Unicorns / Rasmusson, Jonathan.

Format:

Book

Author/Creator:

Rasmusson, Jonathan, author.

Series:

The pragmatic programmers

Language:

English

Subjects (All):

Computer software--Marketing.

Computer software.

Business enterprises.

Product management.

Success in business.

New products--Management.

New products.

Physical Description:

1 online resource (140 pages)

Edition:

1st edition

Other Title:

How the world's best companies ship software and work differently

Place of Publication:

Pragmatic Bookshelf, 2020.

System Details:

text file

Summary:

Today's tech unicorns develop software differently. They've developed a way of working that lets them scale like an enterprise while working like a startup. These techniques can be learned. This book takes you behind the scenes and shows you how companies like Google, Facebook, and Spotify do it. Leverage their insights, so your teams can work better together, ship higher-quality product faster, innovate more quickly, and compete with the unicorns. Massively successful tech companies, or Unicorns, have discovered how to take the techniques that made them successful as a startup and scale them to the enterprise level. Amazon, Facebook, Google, and Spotify all work like startups, despite having workforces numbering in the tens of thousands. Ex-Spotify engineer and coach, Jonathan Rasmusson, takes you behind the scenes and shows you how to develop software the way the best companies do it. Learn how to give teams purpose through Missions, empower and trust with Squads, and align large scale efforts through Bets. Create the culture necessary to make it happen. If you're a tech or product lead and you want to ship product better, this is your playbook on how the world's best do it. If you're an engineer, tester, analyst, or project manager, and you suspect there are better ways you could be working, you are correct. This book will show you how. And if you're a manager, Agile coach, or someone just charged with improving how your company ships software, this book will give you the tools, techniques, and practices of the world's most innovative, delivery-focused companies. Don't just admire the top companies - learn from them.

Contents:

Cover

Table of Contents

Acknowledgments

It's Good to See You

How to Read This Book

Definitions and Language

Ready Player One?

1. What's Different About Startups

Startups Are from Mars

The Learning Machine

Enterprises Are from Venus

The Expectation-Setting Machine

What This Means for You

Think Different

2. Give Purpose with Missions

The Problem with Projects

Enter the Mission

Missions Engage the Team

Missions Give People a Sense of Purpose

Missions Better Align Incentives

Example Mission

Give Purpose

3. Empower Through Squads

What Is a Squad?

What Makes Squads Different?

Product Managers

Data Scientists

Decoupled Architectures

Autonomy, Empowerment, and Trust

Tips for Leaders

Q&amp

A

Empower

4. Scale with Tribes

The Challenge of Scaling

Principles of Scaling

Tribes, Chapters, and Guilds

Tribes

Chapters

Guilds

Where Would You Like to Work?

Scale Big but Stay Small

5. Align with Bets

A Thousand Flowers Wilting

Enter the Company Bet

How Do They Work

The Beauty of Working This Way

Tips for Executing

Make a Bet

6. Working At a Tech Lead Company

The World Is Flat

I'm Not Going to Tell You What to Do

A Different Attitude Toward Money

Don't You Trust Me?

All Information Is Defaulted to Open

Can I Help You?

Let Tech Lead

7. Invest In Productivity

Create Productivity Squads

Adopt Self-Service Models

Host Hack Weeks

Leverage Highly Technical Product Owners

Have Higher Expectations Around Quality

Utilize Internal Open Source

Continuously Improve at All Levels

Utilize Feature Flags

Ship with Release Trains

Make Tech First Class

8. Learn with Data

Data Everywhere

Instrument Your Product

Experiment with A/B Tests.

Enter the Data Scientist

Leverage Data

9. Reinforce Through Culture

Different Companies Have Different Cultures

Spotify Culture

How Does Good Culture Feel?

Core Beliefs

Action Speaks Louder Than Words

Swedishness

Culture Matters

10. Leveling Up-From There to Here

Drive with Purpose

Think Strategic-Act Local

Fund Teams, Not Projects

Act More Like a Startup

Embrace Small Autonomous Teams

Copy with Context

Lead by Example

Empower and Trust

Take Away the Excuses

Final Words

Index

- DIGITS -

- A -

- B -

- C -

- D -

- E -

- F -

- G -

- H -

- I -

- J -

- K -

- L -

- M -

- N -

- O -

- P -

- Q -

- R -

- S -

- T -

- U -

- V -

- W -.

Notes:

"Version: P1.0 (March 2020)."

Includes bibliographical references.

Online resource; Title from title page (viewed March 16, 2020)

ISBN:

9781680507669

1680507664

OCLC:

1197974523