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The Pricing Sprint : 12 Steps to Unlock the Power of Pricing.
- Format:
- Book
- Author/Creator:
- Millar, Jenny, author.
- Padley, Ann, author.
- Language:
- English
- Subjects (All):
- Pricing.
- Business--Handbooks, manuals, etc.
- Business.
- Physical Description:
- 1 online resource (249 pages)
- Edition:
- 1st ed.
- Distribution:
- London : Bloomsbury Publishing (UK), 2026.
- Place of Publication:
- London : Bloomsbury Business, 2026.
- System Details:
- text file rdaft
- Summary:
- How to turn pricing into a collaborative, evidence-driven process, empowering teams with the tools to unlock growth, build confidence, and achieve exceptional business results.
- Contents:
- 1. Make Pricing a Team Sport 2. Uncover Hidden Opportunities 3. Make Ideas Tangible 4. Nudge Behaviours 5. Talk to Customers 6. Validate at Scale 7. Experiment with Price 8. Set Your Pricing Strategy 9. Prepare to Implement 10. Communicate Price Changes 11. Measure the Impact 12. Build the Pricing Muscle
- ISBN:
- 1-3994-3082-3
- 1-3994-3081-5
- 9781399430814
- OCLC:
- 1574123813
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