Transformative Strategic Thinking : The Art of Disciplined Business Creativity.

Format:

Book

Author/Creator:

Simoni, Michele.

Contributor:

Panetti, Eva.

Ferretti, Marco.

Language:

English

Physical Description:

1 online resource (208 pages)

Edition:

1st ed.

Place of Publication:

New York : Business Expert Press, 2024.

Summary:

In an era marked by rapid innovation and disruptive technologies like AI, unforeseen global challenges like the recent pandemic, and pressing sustainability challenges, businesses' survival and success hinge on their ability to transform continuously. The success stories of industry giants like Amazon, Uber, and Airbnb reveal a crucial insight: Thriving in today's market isn't just about innovative products or cutting-edge technology-it's about pioneering business models. This book introduces the Transformative Strategic Thinking (TST) toolkit, a creative thinking methodology designed for businesses eager to embrace change and explore new business model scenarios. The TST toolkit combines analytical tools for evaluating current business models with five transformational practices for experimenting with new ones. Concluding with real-life success stories of three entrepreneurs who navigated disruptive innovations and black swan events through the TST approach, this book provides a hands-on perspective on transforming business models. Different from traditional strategy literature, this book doesn't offer off-the-shelf formulas but empowers you to think creatively. With step-by-step guidance, visual collaboration tools, real-world case examples, exercises, and design tips, you will learn to dissect your current business model, identify areas for improvement, and foster a creative approach to developing new models. Targeted at forward-thinking managers, daring entrepreneurs, aspiring business leaders, and ambitious startup founders, the TST toolkit equips them to challenge conventional business models and design innovative ones. It is equally valuable for students and enthusiasts of business design, design thinking, and entrepreneurship.

Contents:

Front cover

Half title

Title

Copyright

Description

Contents

Acknowledgments

Introduction

The TST tool

The TST Elements

The TST Practices

The TST Challenge

Who Should Read This Book?

CHAPTER 1 Shaping the Meaning

What Will You Learn?

Element #1 the Meaning: A Product Love Story

Wrap-Up Questions

Warm-Up Task

Understanding the Meaning

Step 1. Defne the End-Use

Design Tips

Step 2. Delimit the Usage Context

Step 3. Unveil the Symbolic Signifcance

So What?

TST Challenge

TST Practice #1 Transforming the Business Model Logic by Shaping the Meaning

Shaping by Repurposing the Meaning End-Use

Shaping by Moving the Meaning Usage Context

Shaping by Changing the Meaning Symbolic Signifcance

Key Takeaways

Business Case Example

Chapter Overview

CHAPTER 2 Stretching the Experiential Performance

Element #2 the Experiential Performance: Creating a Memorable Customer Experience

Understanding the Experiential Performance

Step 1. List the Experiential Building Blocks

Step 2. Find the Experiential Benchmark

Step 3. Qualify the Experiential Building Block

TST Practice #2 Transforming the Business Model Logic by Stretching the Experiential Performance

Stretching by Introducing or Removing Experiential Building Blocks

Stretching by Altering the Experiential Quality

Stretching by Shifting the Experiential Benchmark

CHAPTER 3 Sharing the Resources

Element #3 the Resources: Learning How to Win

Understanding the Resources

Step 1. Identify the Key Resources.

Step 2. Identify the Resource Regime

TST Practice #3 Transforming the Business Model Logic by Sharing the Resources

Insharing the Resources

Outsharing the Resources

CHAPTER 4 Switching the Roles

Element #4 the Roles: A Matter of Responsibilities

Understanding the Roles

Step 1. Identify the Flow of Key Activities

Step 2. Map the Flow of Key Activities

Step 3. Identify the Key Roles

TST Practice #4 Transforming the Business Model Logic by Switching the Roles

Switching by Changing the Flow of Activities

From Backstage to Onstage activities (KBA &gt

KOA)

From Onstage to Backstage (KOA &gt

KBA)

From Support to Backstage (KSA &gt

From Backstage to Support (KBA &gt

KSA)

Switching by Changing the Key Actors

Company to Customers and Vice Versa

Company to Partners and Vice Versa

CHAPTER 5 Swapping the Value Equation

Element #5 Value Equation: No Pain, No Gain

Understanding the Value Equation

Step 1 . Assess the Benefts Provided

Customer-Related Benefts

Society-Related Benefts

Environment-Related Benefts

Step 2. Assess Required Effort

Customer-Related Efforts

Society-Related Efforts

Environment-Related Efforts

Step 3. Evaluate the Value Delivered

Step 1. Assess the Benefts Provided

Step 2. Assess the Required Efort

TST Practice #5 Transforming the Business Model Logic by Swapping the Value Equation

Remove and Add Benefts/Efforts.

Reverse Benefts and Efforts

CHAPTER 6 Disruptive Innovations

What Will You Learn in This Chapter?

Challenge #1 Disruptive Innovation: From the Fringe to the Mainstream

Understanding How Disruptive Innovation Affects Business Model Logics

Step 1. Analyze the Current Business Model Logic

Step 2. Pinpoint the Vulnerable Element

Step 3. Experiment With a New Business Model Logic

Applying TST to Deal With Disruptive Innovation: The Case of Hyper Crunch

Hyper Crunch Before Being Disrupted

Hyper Crunch Meaning-Before Disruptive Innovation

Hyper Crunch Experiential Performance-Before Disruptive Innovation

Hyper Crunch Resources-Before Disruptive Innovation

Hyper Crunch Roles-Before Disruptive Innovation

Hyper Crunch Value Equation-Before Disruptive Innovation

Hyper Crunch Faces the Disruption

Hyper Crunch After the Disruption

Hyper Crunch Roles-After Disruptive Innovation

Hyper Crunch Experiential Performance-After Disruptive Innovation

Hyper Crunch Resources-After Disruptive Innovation

Hyper Crunch Value Equation-After Disruptive Innovation

Hyper Crunch Meaning-After Disruptive Innovation

CHAPTER 7 Black Swan Events

Challenge #2 Black Swan Events: Decoding the Unexpected

Understanding How Black Swan Events Affect Business Model Logics

Step 1 . Understanding the Impact of the Black Swan Event

Step 2. Analyze the Business Model Logic and Identify Vulnerable Element(s)

Applying TST to Deal With Black Swan Events Technology: The Case of MoreNFT

MoreNFT Before the Black Swan

MoreNFT Meaning-Before Black Swan.

MoreNFT Experiential Performance-Before Black Swan

MoreNFT Resources-Before Black Swan

MoreNFT Roles-Before Black Swan

MoreNFT Value Equation-Before Black Swan

MoreNFT Faces the Black Swan

MoreNFT After the Black Swan

MoreNFT Resources After the Black Swan

MoreNFT Roles After the Black Swan

MoreNFT Experiential Performance After Black Swan

MoreNFT Value Equation After the Black Swan

MoreNFT Meaning After the Black Swan

CHAPTER 8 Paradox Management

Challenge #3 Paradox Management: Bridging Contradictions for Business Success

Understanding How Paradox Management Affects Business Model Logics

Step 2. Pinpoint the Polarized Elements

Applying TST to Managing Paradoxes: The Case of Congo Clothing Company (CCC)

CCC Before Managing the Paradoxes

CCC Meaning Before Managing the Paradoxes

CCC Experiential Performance Before Managing the Paradoxes

CCC Resources Before Managing the Paradoxes

CCC Roles Before Managing the Paradoxes

CCC Value Equation Before Managing the Paradoxes

CCC Deals With the Paradoxes

CCC After Managing the Paradoxes

CCC Meaning After Managing the Paradoxes

CCC Experiential Performance After Managing the Paradoxes

CCC Resources After Managing the Paradoxes

CCC Roles After Managing the Paradoxes

CCC Value Equation After Managing the Paradoxes

Conclusions

Competitiveness Beyond Products

Thriving Through Transformation

Understanding Assumptions for Change

Elemental Transformation

Goal 1: Understanding Assumptions Behind a Business Model

Goal 2: Experiment with Alternative Business Model Logic Transformations.

When Should You Use the TST Tool?

Business Model Diagnosis

Generation and Selection of Alternative Business Model Scenarios

Business Model Validation

Bibliography

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Chapter 7

Chapter 8

About the Authors

Index

OTHER TITLES IN THE SERVICE SYSTEMS AND INNOVATION FOR BUSINESS AND SOCIETY COLLECTION

Concise and Applied Business Books

Back cover.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781637427354

1637427352

OCLC:

1477223618