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The psychology of money. Season 1, episode 2, The price of payment / [produced by Grecture].
- Format:
- Video
- Series:
- The Psychology of Money ; Season 1, Episode 2
- Language:
- English
- Subjects (All):
- IKEA.
- Duke University.
- Cognitive Psychology.
- Psychology.
- Valuation.
- Consumers.
- Decision making.
- Local Subjects:
- IKEA.
- Duke University.
- Cognitive Psychology.
- Psychology.
- Valuation.
- Consumers.
- Decision making.
- Genre:
- Lecture/presentation
- Physical Description:
- 1 online resource (16 minutes)
- Other Title:
- Price of payment
- Place of Publication:
- South Korea : JenCor Entertainment, 2021.
- Language Note:
- In English.
- Original language in English.
- System Details:
- video file
- Summary:
- When making money decisions, emotions influence us immensely. If swayed by emotion, we might end up with irrational spending habits like overconsumption and impulse buying. Sellers are well aware of the money trap that people fall into. You can make a fortune by setting proper traps and understanding consumer sentiment. In lecture two, The Price of Emotion, he gives us, the consumer, the tools to avoid the trap of emotion that so many people frequently fall into.
- Participant:
- Dan Ariely, speaker.
- Notes:
- Title from resource description page (viewed April 06, 2026).
- OCLC:
- 1589863752
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