Proceedings of the 8th International Conference on Communication and Media 2022 (i-COME 22).

Format:

Book

Author/Creator:

Ismail, Adibah.

Contributor:

Ahmad, Mohd Khairie.

Ramli, Romlah.

Mohamad Hussain, Norhayati.

Dalib, Syarizan.

Series:

Advances in Social Science, Education and Humanities Research Series

Advances in Social Science, Education and Humanities Research Series ; v.769

Language:

English

Subjects (All):

Communication.

Mass media.

Physical Description:

1 online resource (571 pages)

Edition:

1st ed.

Place of Publication:

2023.

Paris : Atlantis Press (Zeger Karssen), 2023.

Summary:

The 'Proceedings of the 8th International Conference on Communication and Media 2022 (i-COME 22)' is a comprehensive collection of scholarly articles and papers presented at a biennial event organized by the School of Multimedia Technology and Communication, Universiti Utara Malaysia. The conference served as an international platform for scholars, researchers, and practitioners to exchange knowledge and discuss advancements in communication and media. The proceedings cover a wide array of topics including communication for social change, political communication, media challenges, and innovative marketing strategies, reflecting the conference theme 'The Future Communication Landscape: Envisioning Global and Technological Changes'. The book is intended for academics, students, and industry professionals interested in the latest developments and research in communication and media fields. Generated by AI.

Contents:

Intro

Preface

Organization

Contents

Peer-Review Statements

1 Review Procedure

2 Quality Criteria

3 Key Metrics

Crafting Enemy

1 Introduction

1.1 Purpose of the Study

1.2 Ideograph and Social Reality

1.3 The Idea of Enemy and National Solidarity

2 Method

3 Analysis and Discussions

3.1 The Emergence and Reformulations of &lt

enemy&gt

in Iran

3.2 The Linkage between &lt

and Other Revolutionary Ideographs

3.3 &lt

in Contemporary Iran

4 Conclusion

References

The Expression of Hate Motive on Social Media: Perspective of the Malaysian

2 Problem Statement

3 Literature Review

3.1 Hate Speech

3.2 Types of Hate Speech

3.3 Motive or Intention

3.4 Underpinning Theory

4 Methodology

5 Findings and Discussion

5.1 Motive on Making Hate Speech on Social Media

6 Conclusion

Effects of Media Exposure and Family Communication on Violent Behaviour of Jordanian Adolescents

2 Theoretical Background

2.1 The Conceptualization and Empirical Works

2.2 Media Exposure, Family Communication and Violent Behaviour

3 Methodology

3.1 Research Design

3.2 Method

3.3 Respondents

3.4 Instrumentation

4 Results

4.1 Descriptive Analysis

4.2 Assessment of Reflective Measurement Model

4.3 Hypotheses Results

5 Discussion

6 Research Implications

7 Research Limitations

8 Conclusion

How Online Behavioral Advertising Affects Purchase Intention with Consumer Trust as Mediating Variable

2 Methodology

2.1 Population and Sample

2.2 Data Collection Techniques

2.3 Data Analysis

3 Results and Discussions

3.1 First-Order Measurement Model

References.

Information Ecosystem Among Malaysian Youth: The State and Challenges

2 Information Ecosystem

3 Methods

4 Findings

4.1 The State of Information Ecosystem

4.2 Information Ecosystem Challenges

5 Discussion and Conclusion

Integrated Marketing Communication for Tong Tji Tea House Semarang Indonesia

2 Conceptual Framework

2.1 Integrated Marketing Communication (IMC)

2.2 Segmenting, Targeting, and Positioning (STP) and Marketing Mix

2.3 IMC Mix

3 Method

4 Result and Discussion

4.1 IMC Strategy of Tea House Tong Tji Semarang Area

4.2 STP and Marketing Mix of Tea House Tong Tji Semarang Area

4.3 IMC Mix of Tea House Tong Tji Semarang Area

5 Conclusion

Does CSR Communication Influence Trust?

2 Literature Review

2.1 CSR Communication

2.2 Trust

2.3 CSR Communication and Trust

3 Research Methodology

4 Potential Contributions

Building Comprehensive Tourism Brand in Zhanjiang Using Integrated Marketing Communication

1.1 Problem Statement

1.2 Research Questions

1.3 Research Objectives

1.4 Hypotheses

1.5 Significance of Study

2 Research Methods

2.1 Validity and Reliability

3 Finding and Analysis

Global Capabilities Framework: Perspectives of Public Relations Practitioners in Malaysia

2.1 Public Relations (and Its Definitions)

2.2 Capabilities of Public Relations Practitioners

2.3 Global Capabilities Framework (GCF)

4 Findings and Discussion

4.1 Awareness of GCF

4.2 Value of Applying GCF in Practice

4.3 Communication Capabilities

The Role of Student's Satisfaction in Mediating Relationship Between Service Quality and Brand Image

2.1 Total Quality Management Theory

2.2 Tangible Service Quality and University Brand Image

2.3 Reliability Service Quality and University Brand Image

2.4 Responsiveness Service Quality and University Brand Image

2.5 Assurance Service Quality and University Brand Image

4 Results and Analysis

Team Effectiveness Among Nursing Team: Leader-Member Exchange and Cooperative Communication as Determinants

1.1 Problem Statements

1.3 Purpose of Study

2.1 Team Effectiveness

2.2 Leader-Member Exchange

2.3 Cooperative Communication

2.4 Social Exchange Theory

2.5 Operationalization of the Constructs Aggregated at the Individual Level

3 Research Methods

3.1 Sample and Procedure

3.2 Instruments

4.1 Profile of Respondents

4.2 Data Aggregation

4.3 Descriptive Statistics and Correlations

4.4 Results of Hypothesis

5.1 Research Implications

5.2 Limitations

Communicating with Employees During Remote Working

3 Research Question

4 Research Objective

5 Literature Review

5.1 Remote Working

5.2 Communicating with Employees

5.3 Upward and Downward Communication

5.4 Communication Problem

6 Research Method

7 Data Analysis and Findings

7.1 Reliability Analysis

7.2 Hypotheses Testing

8 Discussions

9 Conclusion

Students' Perspective on Public Relations Curriculum and Their Preparedness for the Industry

2.1 Public Relations Education.

2.2 Public Relations Curriculum

2.3 Public Relations Practices

2.4 Conceptual Framework

2.5 Research Questions

4.1 Students' Perceptions on Knowledge and Skills Acquired in Classroom Learning

4.2 Public Relations Curriculum in Malaysian Higher Education Institutions and Industry-Ready Graduates

5.1 Limitation and Recommendations

Postgraduate Students' Practice on Usage of Copyrighted Images for Educational Works

3 Research Questions

4 Purpose of Study

5 Research Methodology

6 Findings

6.1 Choice of Online Images for Educational Works Among Postgraduate Students

6.2 Behaviour of Postgraduate Students When Confronted with Copyrighted Images for Their Educational Works

7 Conclusion

(Re)Conceptualizing Intercultural Competence in Malaysia: An Agenda for Future Research

2 Making Sense of Intercultural Competence

3 Researching Intercultural Competence: A Reconciliation

4 Proposed Conceptual Framework: Agenda for Future Research

Multicultural Adjustment Among Self-Initiated Academic Expatriates: The MPQ as a Determinant

2.1 The Self-Initiated Expatriates (SIEs)

2.2 Expatriate Adjustment

2.3 The MPQ and Multicultural Effectiveness

2.4 The Social Learning Theory and Adjustment

3.1 Respondents

3.2 Instrumentation

5 Discussions and Conclusions

5.1 Implications and Limitations

Cultural Influences on Interpersonal Communication

1.1 Cultural Influences

1.2 Interpersonal Communication

1.3 Social Penetration Theory (SPT)

3 Results

4 Discussion and Conclusion

Use of Social Media for Advertising and Its Effectiveness

2.1 Advertising

2.2 Social Media

2.3 Social Media Advertising

4 Results and Discussions

4.1 Objective 1: To Determine the Social Media Platforms Being Used for Advertising

4.2 Objective 2: To Determine the Purpose of Social Media Advertising

The Role of Facebook in Political Socialization and Political Participation Among Women in Pakistan

2.1 Political Socialization

2.2 Political Participation

2.3 Political Socialization and Political Participation

2.4 Facebook Usage for Political Socialization &amp

Political Participation

The Perception and Behaviour of Youth in Facebook Towards Active Citizenship Acceptance

3 Research Objective

4 Literature Review

4.1 Value of Citizenship

4.2 Value of Citizenship

4.3 Social Media as Information Proliferation

4.4 Perception of Facebook as an Information Source

4.5 The Behaviour of User Comments on Facebook

5 Conceptual Framework of Study

6 Methodology

7 Results and Analysis

7.1 H1: Mean Descriptive Between Youth's Perception and Perceived Ease of Facebook Use

7.2 H2: Mean Descriptive Between Youth's Perception and Perceived Usefulness of Facebook Use

7.3 H3: There is a Significance of the Relationship Between Influence in Perceived ease of Facebook use Towards Youth Behavioural Intention

7.4 H4: There is a Significance of Relationship Between Influence in Perceived Usefulness of Facebook Towards Youth Behavioural Intention.

7.5 H5: There is Significance of Youth's Behavioural Intentions Towards the Acceptance of Active Citizenship.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Other Format:

Print version: Ismail, Adibah Proceedings of the 8th International Conference on Communication and Media 2022 (i-COME 22)

ISBN:

9782384760985

238476098X

OCLC:

1396696156