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Daring to Run : How I Ran an Outsider's Campaign for Mayor of Elmira, New York, and Won.
- Format:
- Book
- Author/Creator:
- Tonello, John S.
- Series:
- Excelsior Editions Series
- Language:
- English
- Physical Description:
- 1 online resource (242 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Albany : State University of New York Press, 2026.
- Summary:
- How a political newcomer turned frustration, determination, and his willingness to listen into an unexpected victory.Just months after a disappointing national election, the end of his brief marriage, and his city's lack of response to a neighborhood crack house, John S.Tonello decided enough was enough.
- Contents:
- Intro
- Contents
- Prologue
- A little history
- Elmira's political history
- A strange illness
- Making the Southern Tier home
- The arena
- The crack house
- Chapter 1 Deciding to Run
- A chance meeting at a hardware store
- Some political blood
- The Democrats' planning meeting
- Talking with friends and neighbors
- Chapter 2 Councilman vs. Mayor
- Pulling together a committee
- A sudden twist of fate
- Talking it up, again
- Challenging an incumbent
- Changing horses
- Chapter 3 Wooing the Party
- A conversation with a Democratic heavyweight
- Jockeying for position
- Refusing to "wait my turn"
- A sudden dropout
- Chapter 4 Announcement Days
- The campaign season heats up
- Working the phones and committee members
- Developing a strategy for greatest impact
- A bold announcement at noon
- A contentious committee meeting
- Chapter 5 Getting on the Ballot
- First forays into door-to-door
- Hitting the other guy where he lives
- Grassroots and first-timers
- Crossing the city on foot
- The "Thank you" cards
- Chapter 6 Campaign Materials and Creating a Brand
- New face. New energy. New ideas.
- Website launch
- Business cards
- Yard signs
- Stickers
- Letters to the editor
- Chapter 7 Making Friends and Raising Cash
- Asking for money
- Meet and greets
- A fundraiser at Horigan's
- Building a war chest
- Hitting the streets night after night
- Learning that pace is important
- Photo gallery
- Chapter 8 Lead-up to the Primary
- Hitting our stride
- Direct mail
- Cutting a TV commercial
- A bite heard 'round the neighborhood, then the city
- Working the media
- Letter-writing campaign
- Campaign committee anxiety
- Personal get-out-the-vote calls
- The final day
- Chapter 9 Primary Day
- A surprising sense of calm
- It's about what I say and believe, not about me
- Voting for myself.
- Gathering the faithful at Horigan's
- Chapter 10 Getting the Party On Board
- The city chair is not set to endorse
- Some key endorsements
- A Democrat cross-endorses
- Continuing to battle the status quo
- Chapter 11 Switching Gears: Facing the Republican
- Reshaping the campaign
- Staying out in front
- The debate
- Staying on the streets
- Chapter 12 The Marathon Takes Its Toll
- A small core team does the heavy lifting
- Are we missing something?
- Oh, yeah, I have a day job
- Chapter 13 Lead-up to Election Day
- Cutting a new TV commercial
- Fighting a wave of negative newspaper coverage
- A write-in effort
- Confusion and clarity
- Chapter 14 Election Day
- Making calls and appearances
- We've done all we can do
- Turnout at Horigan's
- The immediate aftermath
- Winding down the campaign
- Chapter 15 Early Days
- Mayor-elect
- Early challenges
- An end to professional baseball
- The armory collapse
- The deficit
- Communication pays off
- Epilogue
- What came next
- Tips on governing
- Index.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 979-88-558-0570-3
- 979-88-558-0720-2
- OCLC:
- 1573148178
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