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Reading media : how to do textual analysis / edited by Jonathan Gray and Daphne Gershon.

De Gruyter New York University Press Complete eBook-Package 2026 Available online

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Format:
Book
Contributor:
Gray, Jonathan (Jonathan Alan), editor.
Gershon, Daphne, editor.
Series:
Critical cultural communication
Critical Cultural Communication Series ; v.52
Language:
English
Subjects (All):
Mass media--Research--Methodology.
Mass media.
Criticism, Textual.
Genre:
Electronic books.
Physical Description:
1 online resource (417 pages)
Edition:
1st ed.
Place of Publication:
New York : New York University Press, [2026]
Summary:
Innovative methods in textual analysis to decode today's ever-expanding media landscape Reading Media: How to do Textual Analysis reinvigorates one of media and cultural studies' most foundational methods at a moment when it is most needed, showing its continuing vitality by adapting it to new media environments, cultural objects, and scholarly.
Contents:
Welcome to the text / Jonathan Gray and Daphne Gershon
Textual analysis: the foundational method / Susan J. Douglas
Producing meaningful analyses of racial representations / Lori Kido Lopez
The upside-down comic book : a narratological analysis of M. Night Shyamalan's Unbreakable / Patrick Keating
At the first sign : analyzing television posters with semiotics / Jonathan Gray
Fragmented, playful, uncomfortable : the textual analysis of digital games / Diane Carr
Historical poetics and TikTok / Meg Herrmann and Ted Nannicelli
Reading gender relations in an Afrobeats music video : a multimodal textual analysis / Simphewe Rens
How to read a colony on a game-board : Settlers of Catan and postcolonial thinking / Souvik Mukherjee
An autotheory for game studies : Shadow of the Colossus / Soraya Murray
Is there an argument about this text? Textual analysis as collaborative disputation / Paul Frosh and Lillian Boxman-Shabtai
What could rubbish say? On the textual politics of plastic waste / Mehita Iqani
"That's what we storytellers do. We restore order with imagination" : analyzing decoration and plot in Walt Disney World Resort's Pandora : The valley of Mo'ara / Colin Burnett
Images on the move : close reading migrant and refugee authored media online / Eszter Zimanyi
Reading the effects program : the Mission: impossible series and special/visual effects discourse / Julie Turnock
"Such amaze, much wow" : (or how to read a meme) / Anirban K. Baishya
A textual analysis of #RIPTwitter / Raven Maragh-Lloyd
The Dateline formula : true crime, genre, and citizenship / Laurie Ouellette
Playing with patterns : an approach to analyzing children's television texts / Kyra Hunting
A new situation : textual analysis across TV texts / Daphne Gershon
Transmedia Tarantino : reading the many texts of Once upon a time in Hollywood / Henry Jenkins
Exploring soundwork : texts, technologies, and cultural form / Michele Hilmes
Patterns and categories : connecting textual features and industrial conditions / Amanda D. Lotz
Audience-led textual analysis : the case of Bridgerton's Daphne raping the Duke / Joke Hermes
Analyzing texts using sounds and images : making video essays as critical practice / Jason Mittell
Getting critical : how NPR's TV critic analyzes media for a mass audience / Eric Deggans.
Notes:
Description based on publisher supplied metadata and other sources.
ISBN:
9781479830336
1-4798-3033-X
OCLC:
1564690353

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