Shared morals : the role of moral rhetoric in party politics / Jae-Hee Jung

Format:

Book

Author/Creator:

Jung, Jae-Hee, author.

Language:

English

Subjects (All):

Communication in politics.

Political parties.

Rhetoric--Political aspects.

Rhetoric.

Physical Description:

1 online resource

Place of Publication:

Cambridge : Cambridge University Press, 2026

Summary:

"Political parties often use moral arguments—judgements about fundamental notions of right and wrong—to frame and explain their political views. Morality is an aspect of politics that people are regularly exposed to in real life. But what role does moral rhetoric play in party politics? And how does it shape our views? Focusing on Western democracies, Shared Morals examines what moral rhetoric looks like, how it affects voters, and how it is relevant for democratic representation. Drawing from studies on party competition, political behavior, and moral and political psychology, the book illustrates that moral rhetoric is an integral aspect of party communication. Yet, unlike many current narratives in the scholarly and policymaking worlds, Shared Morals draws attention to the potential for moral rhetoric to highlight common grounds, bridge differences, and bring people together"-- Cambridge Core

Contents:

Moral rhetoric in party communication

Does moral rhetoric mobilize the party base?

Does moral rhetoric persuade nonsupporters?

Moral rhetoric as moral representation

Notes:

Includes bibliographical references and index

Online resource; title from PDF title page (Cambridge Core, viewed March 12, 2026)

Other Format:

Print version: Jung, Jae-Hee Shared morals

ISBN:

9781009667890

1009667890

9781009667906

1009667904

OCLC:

1570889166

Publisher Number:

CIPO000331855

CIPO000331856

Access Restriction:

Restricted for use by site license