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Museum membership innovation : unlocking ideas for audience engagement and sustainable revenue / Rosie Siemer.
- Format:
- Book
- Author/Creator:
- Siemer, Rosie, author.
- Language:
- English
- Subjects (All):
- Museum finance.
- Fund raising.
- Membership campaigns.
- Museum visitors.
- Physical Description:
- 1 online resource : illustrations
- Other Title:
- Unlocking ideas for audience engagement and sustainable revenue
- Place of Publication:
- Lanham, Maryland : Rowman & Littlefield, [2020]
- Contents:
- Table of Contents; Dedication; List of Figures and Tables; Foreword; Preface; Acknowledgements; Part One; Chapter One: New Realities; Chapter Two: Microtrends and Major Shifts; Chapter Three: The Writing on the Wall; Chapter Four: Silos, Sacred Cows, and Spaghetti Sauce; Part Two; Chapter Five: Making the Future; Chapter Six: Everything Matters; Chapter Seven: Members, Motives, and Mixed Messages; Chapter Eight: The Perfect Mix; Part Three; Chapter Nine: Asking the Right Questions; Chapter Ten: Empathy, Emotion, and Experiences; Chapter Eleven: A Framework for Innovation; Chapter Twelve: Innovation as a Core Competency; Index; About the Author
- Notes:
- Includes bibliographical references.
- Electronic reproduction. London Available via World Wide Web.
- Description based on online resource; title from digital title page (viewed on June 12, 2020).
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- Other Format:
- Print version: Siemer, Rosie. Museum membership innovation
- ISBN:
- 9781538114735
- 1538114747
- 9781538114742
- 1538114739
- Publisher Number:
- 90103622693
- Access Restriction:
- Restricted for use by site license.
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