Can customers find your brand? : marketing strategies for AI-driven search / Michael Pettiette and Kimberly A. Whitler.

Format:

Book

Author/Creator:

Pettiette, Michael, author.

Whitler, Kimberly A., author.

Series:

MITSloan management review ; reprint 67328.

MITSloan management review ; reprint 67328

Language:

English

Subjects (All):

Branding (Marketing).

Artificial intelligence--Marketing applications.

Artificial intelligence.

Physical Description:

1 online resource (9 pages)

Edition:

[First edition].

Place of Publication:

[Place of publication not identified] : MIT Sloan Management Review, 2026.

Summary:

Traditional search marketing strategies need a refresh as AI platforms transform how consumers search online. Even market-leading brands risk becoming invisible if they stick with familiar SEO practices. Today, zero-click searches offer fewer consumer touch points, and AI algorithms prioritize results differently than traditional search engines. Companies can adapt by applying the Information Search Marketing framework and reconsidering how they prioritize and allocate resources.

Notes:

OCLC-licensed vendor bibliographic record.

OCLC:

1572716032

Publisher Number:

53863MIT67328