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Developing digital narratives in marketing communication / [edited by] Recep Yılmaz, Betül Başer.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Internet marketing.
- Physical Description:
- 1 online resource
- Place of Publication:
- Hershey, PA : IGI Global Scientific Publishing, [2026]
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Hershey, Pa. Available via World Wide Web.
- Description based on online resource; title from digital title page (viewed on December 01, 2025).
- ISBN:
- 9798337318592
- Publisher Number:
- 40033083635
- Access Restriction:
- Restricted for use by site license.
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