Public Relations in Times of Dissensus : Narratives, Artifacts, and the Challenges of Meaning.

Format:

Book

Contributor:

Foust, Joshua, editor.

III, Burton St. John, editor.

Kazmi, Saima, editor.

Language:

English

Subjects (All):

Business communication.

Polarization (Social sciences).

Public relations.

Physical Description:

1 online resource (313 pages)

Edition:

1st ed.

Distribution:

New York, NY : Bloomsbury Publishing (US), 2026.

Place of Publication:

London : Bloomsbury Academic, 2026.

System Details:

text file rdaft

Summary:

Public relations are entering an era marked by increasing societal dissensus, where shared narratives are breaking down and contentious communication defines the public sphere. This edited volume argues that public relations must move beyond consensus-seeking models to engage with dissent as a critical feature of modern communication.

Contents:

Cover

Contents

Preface

Introduction

Part I Non-profit, Pedagogy, and Civic Engagement

1 Harmonizing Dissensus: An Exploration of Public Relations Strategies in Nonprofit Organizations Advancing Racial Equality Pascale Caidor

2 Navigating Dissensus beyond Core Purpose: Mapping Potential Societal Contributions for Nonprofit Public Relations Virginia S. Harrison and Luke Capizzo

3 Is It Easier for a Fire than a Flood?: Navigating Dissensus in Crisis and Centering Information Subsidies during Natural Disasters Mildred F. Perreault and Luke Capizzo

4 The Role of Student-Run Communications Agencies in Shaping Public Relations in the Face of Dissensus Adrienne A. Wallace, Jeffrey Ranta, Shana Meganck, and Harold "Hal" Vincent

Part II Corporate and Mediated Dissent

5 Corporate Response to Social Movements: The Role of Activism in Shaping Corporate Social Responsibility and Advocacy in Public Relations Teresa Tackett

6 Meat the Sustainability Champions: JBS's Shifting Narrative amid Greenwashing Accusations Saima Kazmi and Burton St. John III

7 Dissensus in Metanarratives about Wealth in the United States: A Case Study of the OceanGate Crisis Victoria McDermott, Olivia Truban, and Tobias Reynolds-Tylus

8 Troll of Duty: Masculinity, Gaming, and Queer Public Relations Joshua Foust

9 Corporate Political Engagement, Ethics, and Dissensus: The Case of California's Prop 22 Caryn E. Medved

Part III Cultural, Global, and Historical Perspectives

10 Corporate Social Advocacy in Divided Societies: Navigating Ethical Quandaries and Legitimacy Challenges Taeyoung Kim

11 Transparency and Trust in Times of Dissensus: What Chileans Mean When They Demand Organizational Transparency as a Trustworthiness Attribute Paulina Bravo-Maggi and Claudia Labarca.

12 Public Diplomacy Practices through the Cultural-Economic Model of Public Relations Tugce Ertem-Eray

13 Public Relations in a Time of Dissent: Political Public Relations of the Croatian People's Movement in the 19th-century Dalmatia Martina Topić-Rutherford

Index

About the Contributors.

ISBN:

979-88-8188-914-2

979-82-16-26004-2

OCLC:

1564373226