Branding as a cultural force : purpose, responsibility, and resonance / Robin Landa.

Format:

Book

Author/Creator:

Landa, Robin, Author.

Language:

English

Subjects (All):

Branding (Marketing)--Social aspects.

Branding (Marketing).

Branding (Marketing)--Environmental aspects.

Artificial intelligence.

Physical Description:

1 online resource

Place of Publication:

New York : Columbia University Press, 2025.

Language Note:

English

Summary:

"The most powerful brands don’t just capture attention—they ignite change. Branding as a Cultural Force invites readers to reimagine branding as a force for good, one that shapes culture, sparks movements, and drives meaningful social impact. Going beyond traditional branding, Robin Landa explores how companies play pivotal roles in shaping culture, advancing causes, and forging emotional connections with their audiences. While most branding guides focus on commercial success, this book emphasizes how brands can align with their audiences’ values to drive social transformation. Through real-world case studies and practical strategies, it reframes branding as a tool for influence, advocacy, and activism. A standout feature of this book is a series of exclusive interviews with leading voices in branding, design, and advertising. These creative professionals share how they craft resonant campaigns, establish cultural legacies, and stay grounded in core values, offering insights for building brands that stand for more than just profit. Branding as a Cultural Force provides actionable guidance on telling authentic brand stories, aligning with consumer values, and creating shareworthy campaigns. With a distinctive focus on the intersection of brand purpose and cultural impact, this book challenges readers to rethink branding as a vehicle for systemic change." -- Publisher's description.

Contents:

Foreword / Leland Maschmeyer, cofounder/CEO of COLLINS

Introduction

Moving at the Speed of Culture

Interview: Gaëtan du Peloux, chief creative officer and cochief executive officer, Marcel Paris

Differentiation

Interview: Nick Law, creative chairperson, Accenture Song

North Star Brand Construct

Interview: Nancy Crimi-Lamanna, chief creative officer, FCB Canada

Brand-Building Ideas

Interview: Ben Miles, chief design officer, APAC, R/GA

Designing Brand Identity

Interview: Joseph Han, executive creative director, COLLINS

Designing Brand Experiences

Interview: Layne Braunstein, creative principal, ESI | NBBJ, & founder of Fake Love, a NYT Company

Interview: Giorgia Lupi, partner, Pentagram

A Brand Is a Promise Kept

Interview: Juliana Constantino, group creative director, Dentsu

Planet-First Brand Building

Interview: Pancho González, co-founder & chief creative officer, Inbrax Chile

Audience-Focused Brand Building

Interview: Teresa Barreira, global chief marketing and communications officer, Publicis Sapient

Interview: Christina Carey Dunleavy, vice president of Entertainment Brand Solutions, Disney CreativeWorks, and Multicultural & Inclusive Solutions, Disney Advertising

Brand Building: Forging Emotional Connections

Interview: Ari Halper, global executive creative director and head creative excellence, R/GA

Brand Building: Manifestos

Interview: Kristie Malivindi, creative director, Jones Knowles Ritchie (JKR)

Brand Building: The Power of Stories

Interview: Yousuke Ozawa, creative director, UltraSuperNew K.K., Tokyo, Japan

Interview: Emma Robbins, chief creative officer, M&C Saatchi, Melbourne

Social Impact

Interview: Karen R. Baker, CEO, Seven Concepts, Washington, DC

Interview: Sadie Red Wing, assistant professor, Faculty of Design, OCAD University Toronto, Canada

Advancing Equity

Interview: Lesley-Ann Noel, PhD, dean, Faculty of Design, OCAD University Toronto, Canada

Brand Building: Archetypes

Interview: Nijel Taylor, creative director

Connecting to Culture(s)

Appendix Tool: Scrutinizing Archetypes.

Notes:

Includes bibliographical references (pages 299-318) and index.

Description based on publisher online resource; title from PDF title page (EBSCOhost, viewed May 12, 2026)

Other Format:

Print version: Landa, Robin. Branding as a cultural force.

ISBN:

0231561512

9780231561518

0231217056

9780231217057

OCLC:

1564378836

Publisher Number:

4205197 EBSCO