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Branding As a Cultural Force : Purpose, Responsibility, and Resonance.
- Format:
- Book
- Author/Creator:
- Landa, Robin.
- Language:
- English
- Physical Description:
- 1 online resource (344 pages)
- Edition:
- 1st ed.
- Place of Publication:
- New York : Columbia University Press, 2025.
- Summary:
- Branding as a Cultural Force invites readers to reimagine branding as a force for good, one that shapes culture, sparks movements, and drives meaningful social impact.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 0-231-56151-2
- 9780231561518
- OCLC:
- 1564378836
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