Global and local trends in media innovation and entrepreneurship / edited by Pallavi Mishra and Manju Kaushik.

Format:

Book

Contributor:

Mishra, Pallavi, editor.

Kaushik, Manju, 1979- editor.

Taylor & Francis eBooks

Series:

Routledge studies in media and cultural industries

Language:

English

Subjects (All):

Mass media--Technological innovations.

Mass media.

Mass media and technology.

Mass media--Economic aspects.

Entrepreneurship.

Media enterprises--Management.

Media enterprises.

Physical Description:

1 online resource.

Place of Publication:

Abingdon, Oxon ; New York, NY : Routledge, 2026.

Contents:

Applications of AI reshaping media industry with special reference to public relations / Tanushri Mukherjee and Amit Verma

Trends of immersive technology : redefining media and entertainment / Manoj Kumar, Parul Mishra, Jaipal

Emerging hegemony of over-the-top business in India / Sachin Bansal and Parul Mishra

The future of journalism with metaverse : exploring potential legal issues and policy considerations / Pallavi Mishra, Priti Bala Sharma, Sambhram Pattanayak

New media and technology / Monika Sharma, Abhineet Saxena, Manju Kaushik, Avinash Goswami

Open AI and content innovation / Tanu Dang

OTT platforms : a framework of streaming media / Monika Gwalani, Anupriya Naruka, Chirmi Acharya, Tannu Choudhary, Neharshi Srivastava

Social networking sites and online social gaming / Apoorva Mahiwal, Saad Ullah Khan, Sadaf Khan

The role of AI in video technologies / Valarmathi Subramaniam

Intersectional realities : LGBTQIA+ and minorities in OTT media / Somali Chakraborty.

Notes:

Includes bibliographical references and index.

Electronic reproduction. London Available via World Wide Web.

Description based on print version record.

Other Format:

Online version Global and local trends in media innovation and entrepreneurship

ISBN:

9781040544259 (electronic bk.)

1040544258 (electronic bk.)

Publisher Number:

40033058226

Access Restriction:

Restricted for use by site license.