SecondWife.com : Matrimonial Service on the Web / Jashim Uddin Ahmed [and three others].

Format:

Book

Author/Creator:

Ahmed, Jashim Uddin, author.

Uddin, Mohammad Jasim, author.

Iqbal, Mehree, author.

Ahmed, Asma, author.

Sharif, Raihan, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Strategic planning.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

In recent years, the surge of new users on the Internet has caused a change in marital customs in Pakistan, making online matchmaking services more popular. The matchmaking website SecondWife.com is an online matchmaking service developed by Azad Chaiwala. It caters to individuals looking to find committed partners, but with a twist: this site advocates Islamic religious beliefs on polygamy, in which a man can marry multiple wives.However, it is against the law in the United Kingdom to have a second wife. As a result, Chaiwala considers having a new website, Wife.com, in the United Kingdom. By doing this, the business would be able to better adapt its offerings to support monogamous marriages. This strategy will create more market prospects and make the matchmaking services available to anyone looking for marriage. Even though polygamy is legal in Pakistan, SecondWife.com still faces issues with advertising, authenticity, and user ratio. Based on the success of SecondWife.com, Chaiwala is considering building another matchmaking website to provide matchmaking services for monogamous marriages.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071960554

1071960555

OCLC:

1483993770