JAV Insurance Group : A Case Comparing Financial Statement Measurement and Long-Term Economic Benefits / Scott McGregor.

Format:

Book

Author/Creator:

McGregor, Scott, author.

Simerly, Melloney, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Strategic planning--Case studies.

Strategic planning.

Physical Description:

1 online resource

Place of Publication:

London : Institute of Management Accountants, 2025.

Summary:

JAV Insurance Group has made a significant strategic entry into a direct-marketing program with members of a professional association (the PRA project), but management is concerned with the latest financial projections for the project. In this case, students develop financial projections to evaluate the long-term profitability of a project with high initial costs but recurring revenue and profits. This case provides students with an example of a situation in which short-term accounting results may not fairly represent the long-term economic benefits of a project. Students then apply critical-thinking skills to make a recommendation to management by comparing the short-term accounting results with the results of their model. The case demonstrates that long-term value creation should be the basis for making decisions regarding projects or product lines.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071972731

1071972731

OCLC:

1483993975