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New Logo for the Brooklyn Nets? Delving Into the Semiotics of NBA Logos / Franck Celhay, Audrey Portes.
- Format:
- Book
- Author/Creator:
- Celhay, Franck, author.
- Portes, Audrey, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Product management.
- Physical Description:
- 1 online resource
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2025.
- Summary:
- This case introduces the concept of logos and the significance of these elements in branding. It then outlines a text-centered methodology for analyzing logo designs based on semiotics and applies this approach to the analysis of NBA team logos. The case highlights the crucial role of logos within the sports industry, focusing particularly on the NBA league in the United States.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071982402
- 1071982400
- OCLC:
- 1483992696
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