Elevating e-Commerce Dynamics : Optimizing ShopUp Success in Bangladesh / Jasim Uddin Ahmed, Mohammad O. Gani, Asma Ahmed.

Format:

Book

Author/Creator:

Āhamada, Jasima Uddina, author.

Gani, Mohammad O., author.

Ahmed, Asma, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Strategic planning.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

This case study focuses on ShopUp, a company that empowers small businesses through a business to business (B2B) e-commerce platform, providing convenient access to supplies and logistics. Initially concentrating on social commerce and marketing, ShopUp went on to assist f-commerce (Facebook commerce) businesses with logistics by introducing REDX, one of its three subsidiaries. As the company progressed, it introduced two additional services, Mokam and Onkur, to address the challenges for small and medium-sized enterprises (SMEs) and to help facilitate their growth. Looking to the future, ShopUp is evaluating various strategies to overcome challenges and ensure long-term sustainability. While the company strategizes and implements plans to gain a competitive advantage in the rapidly growing industry, additional considerations such as integration with microfinance organizations are recommended.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071976388

1071976389

OCLC:

1483992610